Rationale

My idea was to create an infographic that gives a presentation on PSA- what it is, what it does etc.
I used colours that are considered to be 'kiwifruit' colours to help show that its about kiwifruit. Such as green and brown.

I wanted to keep my infographic at a professional level, as PSA is quite a serious matter. So when I was coming up with ideas on how to show my pages, I was coming up with animations that were really effective and showed what the needed to, but they were not professional and serious enough.
If I was to go back and use animations, I would change my audience to children, as they need animations to help them understand and keep them interested.

I think that my final product is easy to navigate, and it shows accurate information. It is very simple, but I think that simple animations can be effective too. My favorite part is the big brown spot that grows on every page. I really like this because it keeps the professional level, but also shows, on a simple level, what PSA looks like and how it works.