Rationale

My idea was to create an infographic that gives a presentation on PSA- what it is, what it does etc.
I used colours that are considered to be 'kiwifruit' colours to help show that its about kiwifruit. Such as green and brown.

I wanted to keep my infographic at a professional level, as PSA is quite a serious matter. So when I was coming up with ideas on how to show my pages, I was coming up with animations that were really effective and showed what the needed to, but they were not professional and serious enough.
If I was to go back and use animations, I would change my audience to children, as they need animations to help them understand and keep them interested.

I think that my final product is easy to navigate, and it shows accurate information. It is very simple, but I think that simple animations can be effective too. My favorite part is the big brown spot that grows on every page. I really like this because it keeps the professional level, but also shows, on a simple level, what PSA looks like and how it works.

Final Touch ups and decision making

I decided to change my colours and arrangements to suite my theme more. I also decided to make all my pages the same, so it would look more professional and systematic.

Title Page

Page One- What is PSA?

Page Two- What does it look like?

Flash Trials

Here I am starting to get my information and imagery into flash and playing round with presentation:

just playing with my info- how it is shown

playing with animation- PSA grows and spreads, so I wanted to
show the growth in a simple form

PSA is still in the process of being researched,
so I thought the magnifying glass was a nice feature

Trying to come up with a professional way of
showing how the disease spreads 

Idea for the title page- how it will pop up

All three letters come together as the dot grows.

Playing with Flash

Here is my first go using Flash

Here are some simple buttons and a moving ball

I was playing with my theme's imagery with flash-
using motion tweens to zoom in and out on the image.

Quick Plans

Theme Research and Imagery

Kiwifruit Psa

What is Psa?

Pseudomonas syringae pv. actinidiae (Psa) is a bacterial disease of kiwifruit vines, first identified on New Zealand kiwifruit orchards in November 2010. Psa carries no risks associated with human or animal health, and it does not affect plants other than kiwifruit vines.

What effect does it have on kiwifruit plants? 

Early symptoms of the disease are brown, angular leaf spots, sometimes surrounded by a yellow halo, and leaf curl. In some cases in Italy, the bacteria has entered the cane of the vine causing visible cankers and can result in vine dieback or death of the plant. 

How does Psa spread?

Psa is a transmittable bacteria, which means it can be carried via heavy rain, strong winds, on equipment, machinery, people and plant material.

What effects has it had on kiwifruit markets? 

The disease was first seen on green kiwifruit vines (Hayward) in Japan about 25 years ago and on green kiwifruit vines in Italy in 1992. In recent years, outbreaks of Psa have devastated the industry in the northern Italian region of Lazio, including wiping out a New Zealand-owned gold kiwifruit orchard in the region. The disease has been estimated to have cost Italy around two million euros. The disease has had different impacts in different environments - Psa is present in Japan and Korea, however the disease is controlled. New Zealand Plant and Food Research say the impact Psa has depends on the environment and also how it is managed. 

What does it mean for New Zealand? 

This week's discovery of Psa at a Te Puke orchard is the first time the disease has been found in New Zealand. The strain of the case found is yet to be determined, as is how it got into the country or what sort of effect it will have on the plants here. Kiwifruit exports are worth more than $1.5 billion to the New Zealand economy.

Here are some images I could use to show this information:

MindMaping

Main Focus For My Infographic:

Chosen Theme

My Chosen Theme For An Infographic:

From my brainstorm, I have chosen the strongest idea/theme of PSA. I believe that this is a good topic for this assignment as PSA has not only occurred on the news and in the papers around the world, but I also have personal source of information- my dad. My dad is the orchard manager for the Plant And Food Research in TePuke. He has witness this bacteria in the orchard and has faced many struggles with it. I thought this was a good way to show people just how serious this is- even though some think "it's just fruit".

PSA is short for Pseudomonas syringae pv. actinidiae, which is a bacteria that can result in the death of kiwifruit vines. Psa carries no risks associated with human or animal health and does not affect plants other than kiwifruit vines. Psa is believed to be spread by weather events, mainly wind and rain, and plant material. It is also believed to be spread by footwear, vehicles and orchard tools.

In an orchard it can exist as:

• an Epiphyte, living on plant surfaces without causing high levels of infection

and/or

• as an Endophyte, living within the vine, having entered through natural  plant openings or man made wounds—resulting in severe infection.

Growth of the bacteria outside/inside the vines can result in leaf spotting, cane/leader dieback and, in extreme cases, vine death accompanied by the production of exudation.

My Own Personal Take On PSA:

I think of it as a house fire. Fire spreads through the house at a fast and hard-to-control pace, destroying everything it touches. PSA is very similar to this, as it spreads through rows, blocks and even other orchards before anyone has a good chance of stopping it. Sure, fire fighters come and put the fire out, but they can't save everything. Just like PSA, it's either save all, or save nothing, because it will just keep growing and get worse otherwise.

So maybe this idea of comparing it to a house fire -as serious as a house fire is- it might get people's attention.

Research:
Although this is quite a large topic, I think that there is a decent amount of information to focus on. In saying that, my research will consist of:

• What PSA is
• What it looks like
• What causes it
• How is it spread?
• How is it prevented?
• What are the consequences of PSA?
• How much fruit is lost in a year due to PSA?
•  
•  
• 
  

*There are many more discussions/ideas that could be addressed, but I will leave it at that for now.

REFs:

http://www.kvh.org.nz/about_psa

Brainstorming Ideas

Ideas For An Infographic:
Here I'm just brainstorming as much as I can, weather they are just ridiculous or really good ideas. The thought is out there!

The onion
-How to cut one without the tears
-Ways of cooking
-Types of onion

Transportation
-Types of transportation
-Road uses


An Egg
-The uses of an egg
-The different types of eggs
-How to skillfully crack one open
-How to cook them


Herbs and spices
-Types of herbs and spices
-What food they are applied to

Brands
-Different brand companies
         -Food, clothes, shoes, bags, cleaning products etc
-The cheapest to more expensive brands
-The most recommended/sold brand

PSA
         -A disease that's occurring on Kiwifruit around the globe.
-How to prevent it from spreading
-What it looks like
-The affects it causes

Earthquake Survival Guide
-What you need
-What to do in an earthquake

Sickness
-How to avoid travel sickness
         -Symptoms?
         -Cure?
-How to avoid contagious infections/illnesses
-What are the types of infections/illnesses?
         -Symptoms?
         -Cure?

Nursing
-Prepping
-What equipment is needed?
-Uniform
-A patient's timeline in a hospital
         -General procedure that a nurse would carry out when the patient is first omitted.
         -What happens from the time they were omitted, to when they are released from hospital?

Fishing
-Equipment
-Types of fish
-Places to fish

Camping
-Equipment
-Places to camp
-Things to do

Global Warming
-What is it?
-What causes it?
-How to help prevent it?

Infographics: Researching Examples/Inspirations

Examples of Infographics

Here are a few examples of infographic designs that could help me with my ideas. I quite like the text and layout of the last one. So maybe I'm heading into that kind of style, but time will tell.

References: http://www.hongkiat.com/blog/interesting-infographics/
http://www.creativebloq.com/graphic-design-tips/information-graphics-1232836