Rationale

My idea was to create an infographic that gives a presentation on PSA- what it is, what it does etc.
I used colours that are considered to be 'kiwifruit' colours to help show that its about kiwifruit. Such as green and brown.

I wanted to keep my infographic at a professional level, as PSA is quite a serious matter. So when I was coming up with ideas on how to show my pages, I was coming up with animations that were really effective and showed what the needed to, but they were not professional and serious enough.
If I was to go back and use animations, I would change my audience to children, as they need animations to help them understand and keep them interested.

I think that my final product is easy to navigate, and it shows accurate information. It is very simple, but I think that simple animations can be effective too. My favorite part is the big brown spot that grows on every page. I really like this because it keeps the professional level, but also shows, on a simple level, what PSA looks like and how it works.

Final Touch ups and decision making

I decided to change my colours and arrangements to suite my theme more. I also decided to make all my pages the same, so it would look more professional and systematic.

Title Page

Page One- What is PSA?

Page Two- What does it look like?

Flash Trials

Here I am starting to get my information and imagery into flash and playing round with presentation:

just playing with my info- how it is shown

playing with animation- PSA grows and spreads, so I wanted to
show the growth in a simple form

PSA is still in the process of being researched,
so I thought the magnifying glass was a nice feature

Trying to come up with a professional way of
showing how the disease spreads 

Idea for the title page- how it will pop up

All three letters come together as the dot grows.

Playing with Flash

Here is my first go using Flash

Here are some simple buttons and a moving ball

I was playing with my theme's imagery with flash-
using motion tweens to zoom in and out on the image.

Quick Plans

Theme Research and Imagery

Kiwifruit Psa

What is Psa?

Pseudomonas syringae pv. actinidiae (Psa) is a bacterial disease of kiwifruit vines, first identified on New Zealand kiwifruit orchards in November 2010. Psa carries no risks associated with human or animal health, and it does not affect plants other than kiwifruit vines.

What effect does it have on kiwifruit plants? 

Early symptoms of the disease are brown, angular leaf spots, sometimes surrounded by a yellow halo, and leaf curl. In some cases in Italy, the bacteria has entered the cane of the vine causing visible cankers and can result in vine dieback or death of the plant. 

How does Psa spread?

Psa is a transmittable bacteria, which means it can be carried via heavy rain, strong winds, on equipment, machinery, people and plant material.

What effects has it had on kiwifruit markets? 

The disease was first seen on green kiwifruit vines (Hayward) in Japan about 25 years ago and on green kiwifruit vines in Italy in 1992. In recent years, outbreaks of Psa have devastated the industry in the northern Italian region of Lazio, including wiping out a New Zealand-owned gold kiwifruit orchard in the region. The disease has been estimated to have cost Italy around two million euros. The disease has had different impacts in different environments - Psa is present in Japan and Korea, however the disease is controlled. New Zealand Plant and Food Research say the impact Psa has depends on the environment and also how it is managed. 

What does it mean for New Zealand? 

This week's discovery of Psa at a Te Puke orchard is the first time the disease has been found in New Zealand. The strain of the case found is yet to be determined, as is how it got into the country or what sort of effect it will have on the plants here. Kiwifruit exports are worth more than $1.5 billion to the New Zealand economy.

Here are some images I could use to show this information:

MindMaping

Main Focus For My Infographic: